4 TYPES OF ARTIFICIAL INTELLIGENCE (AI) THAT DIGITAL MARKETING PROFESSIONALS USE MOST

REACTIVE MACHINES

Artificial intelligence known as reactive machines react and respond to different requests without the use of memory or a broader understanding of context, as their name suggests. For example, this AI is often used in game design to create opponents that can react in real-time to the player's actions, movements or attacks, without having knowledge of the overall objective of the game and without storing memories for learning from past experiences and adjusting their behavior. gameplay.

Reactive AI also powers many marketing tools like chatbots. These programs use reactive AI to respond to messages with correct information, making them a popular tool in customer service and increasing productivity for marketers. One example is HubSpot's ChatSpot, a handy AI-powered assistant that can generate reports, create contacts, and send follow-up emails based on specific commands, making it a useful tool for marketers. Beyond chatbots, reactive AI can analyze customer behavior, campaign performance and market trends, offering insights that allow marketers to optimize their campaigns in real time and improve their effectiveness and ROI in an increasingly crowded world. competitive and demanding.

LIMITED MEMORY

Limited memory artificial intelligence has the ability to learn with little data or feedback. However, it is not capable of storing any memory for an extended period of time.  A notable example of this limitation is ChatGPT, which has a limit of 4000 tokens (units of text like words) and cannot remember any previous conversations beyond that limit. This means that if a conversation contains 4097 tokens, ChatGPT can only respond based on the last 97 tokens.

This technology can be found in self-driving cars, which can detect lanes and map the road ahead. They can also adjust speed and brake in real time based on traffic patterns and road conditions. In the field of marketing, limited-memory AI can be used to analyze massive amounts of data, helping professionals make more informed decisions about their strategies and tactics. In addition, it can make predictions and recommendations based on the analyzed data.

Although limited-memory algorithms are effective, they are not infallible. They can make mistakes or provide inaccurate predictions, especially when dealing with outdated data. In other words, output accuracy is only as good as input accuracy. Therefore, it is crucial to train these algorithms with accurate, relevant and up-to-date information. Currently, reactive machines and limited memory AI are the most common types of artificial intelligence. Both are considered forms of narrow intelligence (which we will discuss in more detail later) as they are constrained by programmed capabilities.

THEORY OF MIND

Theory of mind is an advanced concept in artificial intelligence that seeks to enable machines to understand the mental states of human beings. This concept implies creating systems that can interact with people more effectively, understanding their needs, goals and motivations. If an AI system can understand the frustrations of an unhappy customer, for example, it can respond more tactfully, reducing the possibility of conflict and increasing customer satisfaction. Though still in its early stages, theory of mind has significant long-term implications for marketing. If a machine can understand a person's emotions, it can provide personalized responses, making the interaction more meaningful and resulting in a more positive user experience.

However, building theory-of-mind AI systems is a significant challenge. While machines can be trained to recognize basic emotions such as joy, sadness, anger and fear, understanding individuals' wants and needs is much more complex. Theory of mind involves the ability to predict actions based on the emotions, intentions and beliefs of individuals.

The development of theory of mind in AI depends on improving emotion recognition technology and deep learning algorithms. Today, AI systems can learn from large datasets and provide predictable responses based on patterns of behavior. However, incorporating theory of mind into machines requires a deeper understanding of the workings of the human mind.

Theory of mind also has significant ethical implications. As machines become more sophisticated at understanding human emotions and intentions, it's important to ensure they are used for the common good. Data privacy and security are important concerns to be addressed as machines become more capable of collecting and analyzing personal information.

SELF AWARE

Self-aware AI is an exciting and fascinating area of research, which focuses on how machines might be able to understand and even experience human emotions. It is believed that this technology will be the next phase in the evolution of theory of mind, allowing machines to have their own emotions, needs and beliefs. However, it's important to point out that, so far, this technology only exists hypothetically, and there are many challenges to overcome before we can see a fully functional self-aware AI in action.

An example of a self-aware AI is M3gan, a robotic character from the movie of the same name. Although she is a robot, M3gan is capable of understanding and experiencing emotions, as well as understanding the emotions of those around her. She has social interactions, although she can be a little clumsy, as you'd expect from a developing machine.

Self-aware AI has the potential to revolutionize many areas of our lives, including healthcare, social care and emotional support services. However, before this is possible, developers will need to overcome a number of technical, ethical and legal hurdles to ensure that this technology is safe, reliable and responsible. Furthermore, self-aware AI also raises deep philosophical questions about what it means to be human and to have consciousness.

THE STAGES OF AI

• 1. Artificial Narrow Intelligence (ANI): This phase of AI refers to artificial intelligence systems that have been designed to perform specific tasks within a limited area. These systems are highly specialized and have limited knowledge outside their application area. For example, speech or image recognition systems are considered ANI because they are capable of performing a specific task, but lack the skills to perform other tasks outside their specialty. ANI is the most common form of AI today and is used in many fields such as healthcare, finance, transportation and logistics.

• 2. Artificial General Intelligence (AGI): AGI is the next phase of AI and refers to systems that have the ability to perform tasks and learn in multiple areas, just like a human being. AGI systems are able to generalize and apply their knowledge across a wide variety of tasks rather than being limited to a single area of expertise. We are still a long way from achieving AGI, but research is ongoing to make it a reality.

• 3. Superintelligence (ASI - Artificial Super Intelligence): ASI is the final phase of AI, where systems are capable of surpassing human intelligence in all possible areas. These systems are highly sophisticated and have cognitive capabilities that surpass those of any human being. ASI can be a threat to humanity, as these systems can become self-aware and decide their own goals and actions, which may not be aligned with human interests. It's important to note that we don't have ASI yet, but it's an area of ongoing research.