1. INBOUND MARKETING AS GOOD DIGITAL MARKETING PRACTICES
Inbound Marketing is a digital marketing technique that aims to attract customers through relevant content, instead of interrupting their activities with invasive ads. Nowadays, Inbound Marketing is a fundamental practice for the success of any digital marketing strategy and is considered a collection of best practices.
2. CONTENT MARKETING
Since 2013, Content Marketing has been widely adopted by digital marketing as a strategy to attract online traffic. This technique is so popular that it's hard to talk about inbound marketing or digital marketing best practices without mentioning content creation to boost SEO and social media engagement. The fact that large companies pay attention to this strategy is clear proof of its effectiveness in standing out on the internet.
3. MOBILE MARKETING
In recent years, there has been a huge increase in optimizing platforms, content and ads for mobile devices, making it one of the main characteristics for the success of a profitable digital marketing plan. A great advantage of marketing on mobile devices is that user behavior can be identified in detail, allowing the creation of highly personalized content with high conversion rates. Mobile devices, unlike computers, follow people everywhere, which means businesses can be easily reached by users. However, it is important that the website is responsive to ensure a good user experience.
4. VIDEO MARKETING
All companies want to take advantage of the popularity of short videos that have become a veritable tsunami on the internet. From TikTok to YouTube Shorts, passing through Instagram and Facebook Reels and Stories, this form of media has great potential to go viral and organically leverage a company's growth in a matter of days. Furthermore, the old strategy of using audiovisual content to increase landing page conversion is still effective and will continue to be for years to come.
Companies are focusing their efforts on creating educational content that highlights the company's humanization and honesty in relation to transforming consumers' lives through its products and services. The effectiveness of this content depends on the usefulness, ease of understanding and dynamism of the videos, as these factors increase the chances of the material becoming a source of traffic or lifetime conversion.
5. BIG DATA
Businesses depend on collecting and interpreting data about audience behavior to stay competitive. Although data collection has been an established practice for many years, global regulation of the use of such data is generating new discussions. Collection control policies such as the LGPD are driving marketers to rethink how they gather, protect, understand and use audience data.
It is important to understand the impact of virtual tracking on the mental health of the public. This is driving the market to be more creative and take a more human approach to digital marketing in 2023. It is essential that companies intentionally respect and care for their customers' privacy and sanity, making this a priority in their business.
6. GDPR
The General Data Protection Law, also known as LGPD, is an example of something that is firmly established. The law was enacted in 2018 with the aim of encouraging accountability in data collection and use, with hefty fines for those who violate its provisions. The LGPD aims to protect the privacy of consumers.
The implementation of this law is a natural and expected process. Even as the consolidation of data protection regulations continues into the future, companies that value the humanity of customers will benefit compared to those that do not.
7. GOLDEN MOMENT ON INSTAGRAM
In 2021, Instagram experienced significant growth, but TikTok's rise as the world's most downloaded app in early 2022 required Instagram to adapt quickly to compete. In order to remain the social network that generates the most revenue through advertisers, compared to TikTok, Meta's platform has made some changes to its algorithm. Instagram has a consolidated position in the market, due to its existence for more than 10 years and a large number of loyal users who are familiar with its communication interface and media consumption.
On the other hand, TikTok is still in an experimental phase and is likely to take a few years to fully mature.
8. WHATSAPP MARKETING
WhatsApp has become a popular platform for companies to interact and sell products since it expanded its instant messenger functionality to a burgeoning social network. With the help of product catalogs and Conversational Marketing features, WhatsApp Marketing has significantly increased sales for many businesses. Whether as part of a Multichannel Communication strategy or as a stand-alone channel, WhatsApp is definitely a consolidated trend and continues to show enormous growth potential.
9. RELATIONSHIP VIA CHATBOTS
As we discussed in the Conversational Marketing section, the interaction between companies and customers through chatbots was established and evolved into a more humanized strategy. There is no doubt that this approach has expanded the way companies communicate with their customers, allowing them to offer support, integrate into customers' routines and refer them to teams ready to close deals, which translates into profitable results.
10. PODCASTS
While podcasts have spread rapidly across the internet, they have yet to be fully established as a mainstream digital marketing trend. However, there is no doubt of the impact and influence that audio content, often accompanied by video, has on people's lives.
More and more individuals prefer the podcast format due to the ease of consumption, the high level of curation and the specificity of the topics addressed. Furthermore, the fact that podcasts are presented by human voices that whisper in our ears creates an intimate connection and awakens feelings of trust, closeness and intimacy with the presenters. Podcasts still have potential to be explored as a consolidated digital marketing trend, as there are many creative ways to use this format to expand a digital marketing strategy.
11. REFERRAL MARKETING
Referral marketing is a strategy that has proven to be increasingly effective in recent years. In 2022, this trend was further consolidated, with companies of all sizes adopting this strategy to increase their sales and gain new customers. Referral marketing consists of encouraging your customers to refer your products or services to others. This can be done in a variety of ways, such as offering discounts for referring new customers or cash rewards for customers who successfully bring in a certain number of new customers.
One of the main advantages of referral marketing is that it builds trust and credibility for your brand. After all, people trust recommendations from friends and family more than ads or advertisements. Additionally, referred customers tend to be more loyal and engaged, which can further increase your company's success. To implement an efficient referral marketing strategy, it is important that the company has a good relationship with its customers and offers a quality product or service. In addition, it is essential to offer attractive incentives for those who refer new customers, such as discounts, gifts or cash rewards.
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