The 8 Ps of Digital Marketing are an extension of the traditional 4 Ps of Marketing (Product, Price, Place and Promotion) adapted to the digital environment. In addition to these four elements, the 8 Ps of Digital Marketing add four more, which are: (people, Processes, Social Proof (or Social Proof), Personalization (or Personalization).
The 8 Ps of Digital Marketing are a way to ensure that the company is considering all relevant aspects of digital marketing in its strategy, taking into account both customer needs and the opportunities and challenges of the digital environment.
Digital marketing has become an essential tool for any business that wants to reach a broad and engaged audience. To be successful in this area, it is necessary to adopt a strategy that involves the 8 Ps of Digital Marketing.
1. Product
The Product is the first P of the 8 Ps of Digital Marketing, as it is what your brand offers and it is the first impression your customers have about it. It is not just limited to a physical object, but can be a service, a transformation or a vision. It is essential that the product offered has a need in the market and stands out from competitors in order to be successful. Therefore, dedicating time and effort to improving and optimizing the product is a crucial step to achieve success in the market. Having a solid, quality product is the foundation for building a strong and successful brand in the digital world.
2. Price
The price of a product is not defined by a mathematical formula that takes into account the company's costs, investments, distribution and profits. Although this data is important to guarantee the financial viability of the product, pricing is not limited to that. The P of the price must also take into account the value that the product offers to the customer, that is, the transformation that it will provide in his life. This is the concept of "perceived value", which is one of the main determinants of profit in the market. Therefore, it is essential to evaluate not only the costs, but also the positive impact that the product will have on the consumer's life when defining its price.
- 3. Square
Square is one of the 8 Ps of Digital Marketing and refers to the distribution of the company's product or service. It is important to choose the right channels to reach the target audience and offer a satisfactory shopping experience. In the digital world, there are several distribution platforms available, such as marketplaces, social networks, virtual stores and apps. Each channel has its particularities and it is necessary to evaluate which one best suits the needs of the company and the consumer.
- 4. Promotion
The fourth P of Digital Marketing is promotion, which does not only refer to discounts and offers, but to how the product will be publicized. Promotion aims to attract the ideal customer to the business and can be done through Inbound Marketing strategies, such as the creation of relevant content, a practice that Orgânica has been carrying out for over 15 years and which is often taught on its blog.
- 5 people
The fifth P of Digital Marketing is people, which refers to the knowledge of the human beings involved in the business, from the team to the consumer. It's important to know how to form an exemplary team, provide excellent customer service and know the vocabulary used by consumers to communicate. Knowing the specific personas for different product angles is critical to achieving marketing objectives. For this, you can access the digital book below.
- 6. Processes
The P of processes refers to the internal and external workflows that optimize the constant value generation of your business for your team and, consequently, for your audience. Having clear tasks, well-defined systems and predictable routines are some of the characteristics that reduce the time spent on stressful processes and increase the productivity and results of your product.
- 7. Positioning
Positioning, also known as the P of touchability, defines how your business is perceived by customers. While the product represents the image of your business, the positioning is the personality of this representation, including identity, authority and voice used to communicate with the ideal audience. Positioning is a crucial item to stand out in the niche market, so it's important to read relevant content to make your positioning less abstract and more assertive.
- 8. Performance
The last of the 8 Ps of Digital Marketing is performance, which measures the proportion of positive results your company obtains from the resources invested. In order to obtain clear data, it is necessary to define objective and relevant indicators to measure progress over time.
CONCLUSION
The 8 Ps of Digital Marketing are fundamental for the elaboration of an effective strategy. By considering all these aspects, it is possible to create a product that meets the needs and desires of the target audience, define a fair and profitable price, choose the most effective distribution channels, promote the product assertively, involve the right people and optimize internal and external processes. All this leads to a clear and assertive positioning, which results in a positive and satisfactory performance for the company. Therefore, it is important that all companies that want to be successful in Digital Marketing know and apply the 8 Ps in their strategies.
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