BECOMING A MASTER OF
EMAIL MARKETING IS ONE OF THE BEST THINGS YOU CAN
Do for your company
on the internet
Learning to master
email marketing gives you an edge others wish they had. You give yourself the
opportunity to get predictable results as an email marketer. You can depend on
your numbers to predict how much money you'll earn each month.
Some people say that
email marketing is on the decline, but I strongly disagree. I think this is
because I use email marketing on a daily basis and consider myself an email
marketing expert. Every day, the first item on my marketing to-do list is to
develop an email marketing plan that will increase my conversions,
click-through rates, and lead-to-sales ratio. This is how I can grow my
business month after month. So what should you be
doing and know how to do right now to boost your email marketing results? I'd
like to offer some tips on what you can do to make the results of your email
strategy balance your total web marketing efforts. Because once you master
email, everything else in your business becomes a lot simpler. Here's something
you can start doing right now to become an email marketer in no time:
Track the clicks on
your link
Most email
autoresponder solutions (including Aweber, GetResponse, Constant Contact, Mail
Chimp, and others) allow you to see how many individuals on your list clicked
on links in your emails. All you have to do is choose whether you want to
enable or disable this option. It's as easy as that. You should do this as
it significantly affects email sequencing. You don't want to send emails
without knowing what kind of response you'll get. Suppose you are getting 100
leads a day to your email list and it takes an average of 10 emails to close a
deal - when they are spread out three days apart. This is something you should
be aware of as it has the potential to significantly increase your revenues.
Regardless of how far
apart each email is, if you can see by the numbers that 4% of your 100 new
leads are unsubscribing from that email, but every other email, you're getting
30% click-through rates and sales... this should be a clear indication that the
email needs to be revised - or removed entirely. By modifying or
deleting this email, you can save four leads that will remain on your list and
may even buy from you in the future. And, depending on product pricing and cost
per lead, this can be the difference between a lot of income and little or no
revenue. As an email marketing expert, you need to be aware of this in order to
generate as much money as possible. Here's another quick method to become an
email expert Only send emails to qualified and great leads.
Some people feel that
every lane is beneficial. Some people will tip in any way they can to handle
themselves well and post pictures of their massive lists on forums and Facebook
groups. This is a terrible concept. Produce and add to your email list only
people who are interested in what you offer or who have purchased something
very similar.
Individual advertising
is popular with specific individuals I know. Solo ad marketing is when someone
owns an email list and allows others to send it to their list for a set fee.
Then after the match is completed they allow someone else to send it to their
deadbeat list to trick people into believing their list is gold and supreme.
This is totally false. You should never attempt solo advertising.
Leads that you develop
yourself are the ideal leads to send as an email marketing expert. This is
usually accomplished through the implementation of a display or pay-per-click
(PPC) advertising, joint venture, viral marketing, or referral marketing
campaign. But how do you know how leads were gained using solo ad marketing?
Are you basing your decision on what the list owner has told you?
You've never met this
person. They may have purchased a database of 100,000 email leads for $10 from
a bulk leads company and are charging $80 for every 100 leads they distribute
their message to. Not only do they defraud you and leave you out of money, but
your site can also get banned. An email marketing expert would understand this
and avoid this type of marketing as it wastes time and money. To fully thrive in
online email marketing, you need to be an expert. Never depend on list brokers
or buy other people's email lists. Know your conversion rates and generate
leads from people looking for YOU. By acquiring leads from paid advertising and
free marketing, you'll minimize your cost per lead and have more influence over
what happens in your organization.
Which do you prefer?
Is your email campaign
unexpected or predictable? This element will save you 5-10 years of grief and
time. This is something you should really look into. If you want maximum
success in your business, start by becoming an email marketing expert.
0 Comentários