HOW TO FIND AND WORK CONSISTENTLY WITH THE RIGHT INFLUENCERS?
If you're not familiar with the term, influencer marketing is the process of partnering with key individuals known as 'influencers' to promote your products and services. Influencers are people who have a large audience in their particular niche – they could be bloggers, social media stars, or even highly respected individuals in their industry. In this article, we'll show you how to find and work with the right influencers for your business and how to create a successful influencer marketing campaign that delivers real results.
1 - How to evaluate what Marketing Influencers are doing and why is this a smart strategy?
The Internet has opened up an unlimited number of different creative media for our daily sharing. Different contents are all around us, be it photos, videos, social media updates or written text on blogs, tweets, instagrams, Facebook and Pinterest, and by the millions, online articles and videos are posted every day. Today, review posts, selfie videos, tweets, Instagram stories and more are all over the place. Take cosmetics blogger Tobi Sloan, for example.
One can see a huge increase in Tobi's Instagram in 2017. The beauty health guru increased her connections by a staggering 100% in the first week of launching Nur Die Stille, which means 'Just Silence' in German, to 3 million Instagrams. With Tobi's reach of nearly 14 million followers, it's no wonder she's considered one of the most influential online cosmetics platforms today.
One can see a huge increase in Tobi's Instagram in 2017. The beauty health guru increased her connections by a staggering 100% in the first week of launching Nur Die Stille, which means 'Just Silence' in German, to 3 million Instagrams. With Tobi's reach of nearly 14 million followers, it's no wonder she's considered one of the most influential online cosmetics platforms today.
2 - It should be noted that image quality has a direct impact on engagement.
E o Skincare Squad está a todo vapor no mundo promocional usando conteúdo de influenciadores para atingir três objetivos principais. Eles são, para promover sua marca, para aumentar um mecanismo de engajamento de influenciadores e para promover seus produtos de CPG com base – você adivinhou – em ambos. Você pode observar abaixo como eles usam seu mais novo Instagram, lançado em 3 de junho de 2016. Apenas 70 imagens de postagens receberam engajamento. Isso é novo, o que é uma grande conquista.
3 - Determine who the influencers are and how you can reach them.
The first thing to think about when creating your influencer marketing campaign is the type of influencers you want to work with and the demographic you want to target. Image credit: Getty Images The most common influencer is obviously the user – these are people you want to target to gain your “followers”. However, if you want to target a very specific type of market, or if you want to specifically influence new consumers for your business, then you might want to consider influencers in that niche. While not always the case, people in a highly competitive or crisis-driven niche are often much more “receptive” to good news and announcements. So if you're providing a great service and want to increase your credibility in the eyes of younger customers, for example, you might want to chat online with influencers in that niche.
While influencers are common these days, you must realize that we are also entering an era of large content farms – everyone is creating content (you)! For this reason, determining what quality of influencer you want to work with is important, especially if you offer a product or service that your potential customers will determine by their total experience.
While influencers are common these days, you must realize that we are also entering an era of large content farms – everyone is creating content (you)! For this reason, determining what quality of influencer you want to work with is important, especially if you offer a product or service that your potential customers will determine by their total experience.
4 - Specify your unique calling
No one knows you, your story or your ideas better than you do. If your vision isn't nailed to the top of your head, it won't materialize or be amplified. Because that's who you are. Your voice is your ear and your story is your voice. Don't just talk about things. Be clear about your calling, be clear about who your audience is and what makes you stand out as a business owner. Otherwise your business could be nothing more than a random pursuit with no real purpose.
5 - Find the right opportunities
The whole criticizing your presence on Instagram or bothered by notification noises. Also, it can be with good posts, but most sites need to be followed by others to get noticed. Now you can easily organize your story and fill your time with daily tasks by creating an automated publishing plan.
Also, paying a service to add your site to Moz's directory can also be a notable addition to marketing your pages and costs little too. It will achieve top rankings and thus place you on the first page of all search engines. Through paid sharing, a creative person gathers potential customers for their client by giving remarkable free time to shortcut sites or social media accounts that share their content.
Also, paying a service to add your site to Moz's directory can also be a notable addition to marketing your pages and costs little too. It will achieve top rankings and thus place you on the first page of all search engines. Through paid sharing, a creative person gathers potential customers for their client by giving remarkable free time to shortcut sites or social media accounts that share their content.
6 - Format you influence the community
It doesn't matter what size or shape your community of influence is – what matters most is how you engage the community. Organizing and formatting is key. Identify groups of influencers that you can connect with in some way and lead an important conversation about the state of your community.
Have these influencers feature and comment on a conversation you start and give the conversation an air of respectability. By participating in a conversation, the influencer gets to check out their community in person. The more your community is validated, the greater your opportunity to gain the trust of influencers. Usability makes this connection much easier to make. It will show whether the approach used is effective, allowing influencers to see the value in sharing the content.
Have these influencers feature and comment on a conversation you start and give the conversation an air of respectability. By participating in a conversation, the influencer gets to check out their community in person. The more your community is validated, the greater your opportunity to gain the trust of influencers. Usability makes this connection much easier to make. It will show whether the approach used is effective, allowing influencers to see the value in sharing the content.
7 - Evaluate and create customer stories
Creating and maintaining an influencer engagement campaign is not as easy as it sounds. If you do, it might fall apart and end up hurting you instead of helping. Build a relationship with them first, learn about them, then partner influencers with them they celebrate their successes equally, create a joint highlight with 100k+ views.
8 - Update your content regularly
By updating your content regularly, you give your potential audience more reasons to stick around. Without the right content, you're just one of millions of companies who are wasting their marketing budget on bad advertising or words said to sound like confidence. Reliable content recognizes your products Talking about the content, it should be updated once a week. It is also necessary that you keep the content focused on your niche, your audience and what they might be interested in.
9 - Know the brands of your influencers
Influencers' brands often go hand in hand with what they do for a living, so you should start researching your influencers' market personas – what they do, when they're on air or in public, and how they engage. with that public. Gather this information from various resources including your website, social media pages, press clippings and everything in between.
That way you can demystify them for yourself and in turn learn what you should do. Since influencers usually only work with one client at a time, if they have a brand that appeals to you, you can offer them a free fee to promote a product or service. OR, prefer to brand yourself, cultivate your notoriety or simply position yourself as an influencer. Either way, your goal is to learn more about them.
That way you can demystify them for yourself and in turn learn what you should do. Since influencers usually only work with one client at a time, if they have a brand that appeals to you, you can offer them a free fee to promote a product or service. OR, prefer to brand yourself, cultivate your notoriety or simply position yourself as an influencer. Either way, your goal is to learn more about them.
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